TikTok and Zindagi Trust join hands for a safer Pakistan

Zindagi Trust has partnered with the fastest growing global video-making platform TikTok with the aim of creating an awareness campaign for a digitally safe Pakistan. Both parties have signed the Memorandum of Understanding (MoU) and announced the partnership on Safer Internet Day on February 8 in Islamabad.

The shared goal of this campaign is to conduct a series of workshops for Zindagi Trust’s adopted schools, Khatoon-e-Pakistan, and SMB Fatima Jinnah School in Karachi. The topics of the workshop will tackle multiple themes regarding cyber safety such as safety features on TikTok, harmful behaviors prevalent on social media, how to share appropriate information, how to identify fake news, and how to report harmful content on social media.

The Zindagi Trust-TikTok partnership will establish essential guidelines on how to be responsible digital citizens since the main motive behind the digital safety awareness campaign is to cultivate a secure online community.

As an organization that continuously advocates for child safety and protection rights, Zindagi Trust will participate head-on in the awareness campaign by taking the initiative of creating and sharing informative videos encompassing the multiple facets of digital safety through its official TikTok account and other social media platforms to engage with a wider audience and pave way for an impactful discourse. 

Zindagi Trust will also work towards empowering children through training sessions on content creation for online social media platforms, especially TikTok which could be regarded as an essential skill in a digital era.

Speaking about the partnership, TikTok's Head of Government Relations and Public Policy — Middle East, Turkey, Africa and Pakistan (METAP), Farah Tukan, said:

“It is a pleasure for us to collaborate with Zindagi Trust – a prestigious non-governmental organization that promises wellbeing and empowerment of the masses while protecting the ever-growing community of internet users in Pakistan.”

Zindagi Trust’s Chief Executive Officer- Dr. Hameedah Sayani shares similar sentiments and expresses that this partnership is definitely a step in the right direction for its intended cause can reach the masses through the popularity of the TikTok app in Pakistan. She shared that Zindagi Trust’s constant effort has been to inculcate growth not just within schools but throughout Pakistan -

“we remain committed to improving the quality of life for our communities while accelerating sustainable development and socio-economic growth of the nation.”

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